The multiplier effect – getting maximum usage out of the autopilot feature!

Outfy’s latest feature enhancement – the all powerful, multiple autopilot! It lets you create multiple “tasks” that you can run simultaneously on your Outfy account for promoting your products on different social media channels. Still wondering what all can be achieved, and how? Let me tell you the story of  ABC Fashion House here, and how it scaled new heights in sales by just utilising Outfy’s multiple Autopilot feature to the maximum advantage.

Hi! I am Meenal from ABC Fashion House. I have an online store and I sell apparels, accessories, shoes and jewellery.  My online store ABC Fashion House is 2yrs old, but my brand online is not yet known very well as I started promoting my brand on the social media just about 3 months back.  I have 200+ friends on Facebook, but I am a newbie on twitter with a limited follower base. After registering with Outfy, I also signed up for new accounts on product discovery networks like Wanelo  / Weheartit/ Fancy / Keep, etc.

How did my store reach this peak in traffic and sales?

The name of the game is promotion. The more often you promote your products, the greater is the traffic pulled to your online store. Its a direct linkage. The smarter you are in targeting your potential customers, the higher is the return you get from your marketing activity. Let me show you how I have done it, and you can write your own path accordingly.

 

My Marketing Strategy

  • I have apparels and shoes for both men and women, I have accessories and jewellery only for females
  • My target age group:
    • Men – Aged 25 years to 60+ years
    • Women  – Aged 18yrs to 70+ years
  • I want to create a brand name by concentrating on specific categories for every 2 weeks
  • Ultimate result to be achieved – Increased traffic and get BIG SALES

Task 1 –  Promote apparels for initial 2 weeks in March on my Facebook Page

As I have a good number of friends there, and my target audience base is wide, I choose “latest” product promotions from 07:00 A.M. to 23:59 P.M. – 5 times in a day so that both males and females, of all age groups get covered. As I have been promoting on Facebook for sometime, I set the definition of “latest” as 1 month

Task 2 –  Promote apparels for initial 2 weeks in March on my Twitter account

As I have a limited number of followers there, and my target audience base is wide, I choose “latest” product promotions from 09:00A.M. to 20:00 P.M. – 10 times in a day so that both males and females get covered. As tweets keep moving very fast, I need to promote more to get a view. As I have started promoting on  Twitter only recently, I set the definition of “latest” as 3 months

Task 3 –  Promote men shoes for initial 2 weeks in March on my product discovery networks like Wanelo / Weheartit / Keep / Fancy

As I have just started promoting my products on these channels, and men’s shoes don’t change much in a short time period, I choose  “latest & random” product promotions from 20:00P.M. to 23:59 P.M. – 4 times in a day so that males browsing the site to purchase shoes after office hours can be covered

Task 4 –  Promote women shoes for initial 2 weeks in March on my product discovery networks like Wanelo  / Weheartit / Keep / Fancy

As I have just started promoting my products on these channels, but women shoes change styles very rapidly, I choose  “latest” product promotions from 14:00P.M. to 22:00 P.M. – 8 times, so that all categories of females (students / housewives / working women)  browsing the site to purchase shoes during their convenient time can be covered

Task 5 –  Promote women shoes for initial 2 weeks in March on my product discovery networks like Wanelo / Weheartit / Keep / Fancy

As I have just started promoting my products on these channels, but women shoes change styles very rapidly, I choose  “latest” product promotions from 08:00 A.M. to 11:00 A.M. – 2 times so that females (students  /working women)  browsing the site on their way to work / office, can “discover” my products and  purchase shoes

Task 6 – 9 Promote men and women apparels and shoes for initial 2 weeks in March on my Pinterest, only weekdays

I map all my product categories to the relevant Pinterest boards. Then, I choose the categories to be promoted as a separate task, so that I promote my 4 boards as 4 separate tasks –  men apparels / female apparels / men shoes / female shoes. I choose time as 5:00 P.M. to 23:00 P.M., as only weekdays, “latest and random” products, 2-3 times per task

Task 10 – 13 Promote men and women apparels and shoes for initial 2 weeks in March on my Pinterest, only weekends

I map all my product categories to the relevant Pinterest boards. Then, I choose the categories to be promoted as a separate task, so that I promote my 4 boards as 4 separate tasks –  men apparels / female apparels / men shoes / female shoes. I choose time as 11:00 A.M. to 23:00 P.M., as specific settings only for weekends, “latest and random” products, 4-6 times per task

Task 14 –  Promote men and women apparels and shoes for initial 2 weeks in March on my Instagram, only morning hours

I choose all the relevant categories and choose morning time, 6:00 A.M. to 9:00 A.M., for “latest” products, 2 times

Task 15 –  Promote men and women apparels and shoes for initial 2 weeks in March on my Instagram, only evening hours

I choose all the relevant categories and choose evening time, 16:00 P.M. to 19:00 P.M., for “latest” products, 2 times

End Result achieved – I set these settings once on my Outfy account, and then it promoted my products on ALL the networks, while I was busy handling the extra traffic and dispatching sales made. This really helped me to create a name for my brand on the social media, without taking too much of my time, but without making the posts appear robotic or spam the audience.

Last 2 weeks of March, I will be setting for accessories and jewellery on all the networks, so that I can get a penetration even in that market alongside I will get time to replenish my apparel / shoe stock.

Isn’t this child’s play now? You can set your autopilot settings RIGHT NOW, and let your sales rocket up! For further help on frequency of posts or the recommended timings, you can refer this blogpost written by one of our experts.

 

 

 

 

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