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Do you sell products online and struggle to gain traction on Instagram Reels? On May 31st, Instagram released a video with valuable insights to help you avoid limiting your content’s reach. Here at New from Instagram: Reels Tips to Increase Your Reach, we’ve tailored these tips specifically for online businesses looking to leverage the power of Reels.
Spark Conversations, Not Just Likes:
Avoid asking for likes in exchange for deals. Instead, write captions that encourage conversations. Ask open-ended questions about your products. For Fashion stores, ask, “How would you style this dress?” or “Is this more for a casual day or a night out?” This keeps people engaged and tells Instagram your content is valuable for potential customers.
Showcase Your Brand, Not Third-Party Apps:
Keep your Reels original! Instagram wants to see your brand’s unique style. While watermarking with your handle is a good idea, avoid Reels with watermarks or logos from other editing apps.
Focus on Fresh Product Content, Not Reposts:
User-generated content (UGC) can be a powerful tool, but avoid simply reposting content already circulating on Instagram. The algorithm might limit the reach of repetitive content. Here are a few ideas for creating fresh product content:
- Product demonstrations: Show how your products work or how they can be used in different ways.
- Behind-the-scenes glimpses: Offer viewers a peek into your design process or your production facility.
- Customer testimonial reels: Feature satisfied customers using and loving your products.
- “How-to” tutorials: Teach viewers how to style your products or how to use them to achieve a specific look.
Short, Sweet, and Shoppable:
Attention spans are short, so keep your Reels concise! Instagram recommends keeping them under 90 seconds. Utilize the Reels’ shopping features to tag your products directly within the video, making it easy for viewers to learn more and purchase what they see.
Stay Within Community Guidelines:
Remember, Instagram prioritizes a safe and positive space. Content deemed objectionable, sensitive, or inappropriate will not be recommended. Review Instagram’s Community Guidelines to ensure your Reels comply with their standards.
See How Rico From Instagram Explains It:
Want to learn more directly from Instagram? In a video published on May 31st, Rico, an Instagram representative, offers valuable insights on optimizing Reels. You can find the video here.
By following these tips, you can significantly improve your chances of reaching a wider audience of potential customers who are actively engaged on Instagram Reels.
