In today’s competitive e-commerce landscape, establishing trust with potential customers is critical. One of the most effective ways to achieve this is by incorporating product reviews into your Shopify store. Customer reviews act as a powerful social proof, influencing purchasing decisions and increasing the credibility of a store.
By showcasing authentic feedback from satisfied customers, you can significantly boost sales, reduce cart abandonment rates, and improve your store’s search engine ranking. In this guide, we’ll explore methods to add and utilize review apps to your Shopify store.
Why do Customer Reviews Matter?
Here are the top 5 reasons why reviews are important for your Shopify store:
- Build Trust: Positive reviews add credibility and let new visitors know that your products are worthwhile.
- Increase Conversions: Shoppers are more likely to make a purchase when they see positive feedback from other customers.
- Improve SEO: Search engines prioritize websites with rich and engaging content. Reviews can improve your search ranking.
- Understand Product Insights: Customer feedback helps you understand what customers love and what needs to be improved in the product.
- Improve Customer Satisfaction: Responding to reviews shows customers you care about their experience.
By adding reviews to your Shopify store, you’re not just showcasing customer satisfaction; you’re also strengthening and building a more trustworthy brand.
Moreover, for those looking to take their online store to the next level, considering a collaboration with a Shopify Plus design agency can provide a significant advantage. These agencies specialize in optimizing and designing high-performing Shopify Plus stores, ensuring that every element, from customer reviews to site navigation, contributes to a cohesive and effective brand strategy.
Best Shopify reviews App
To effectively manage and showcase product reviews on your Shopify store, you’ll need to utilize a dedicated review app. These apps offer a range of features to enhance customer trust, boost sales, and improve your store’s overall reputation.
Judge.me: Renowned for its user-friendly interface and robust features, Judge.me offers photo and video reviews, question-and-answer sections, and customizable review widgets.
Fera: Emphasizing customization and automation, Fera provides photo and video reviews, customizable widgets, and automated review requests.
Yotpo: A comprehensive platform beyond reviews, A comprehensive platform beyond reviews, Yotpo includes loyalty programs, visual marketing, and SMS marketing tools.
Stamped.io: Focusing on trust and authenticity, Stamped.io offers photo and video reviews, customer testimonials, and review badges.
Loox: With a clean design, Loox prioritizes visual reviews and integrates seamlessly with Shopify.
How to add reviews to your Shopify Website
Adding product reviews to your Shopify store is essential for building trust and boosting sales. Here’s a step-by-step guide on how to do it:
1. Choose a Review App
As mentioned earlier, Shopify doesn’t offer a built-in review system. You’ll need to use a dedicated review app. Some popular options include:
- Judge.me
- Fera.ai
- Yotpo
- Stamped.io
- Loox
2. Install the Judge.me App
Head to the Shopify App Store and search for “Judge.me”. Install the app on your Shopify store.
3. Activate Review Display
Make those reviews visible! In your Shopify admin, navigate to Online Store > Themes.
Select your active theme and click Customize. Find the App embeds section and enable Judge.me.
4. Showcase Reviews on Products
This is where customers make purchasing decisions. Within the theme customizer, go to Sections and select Products > Default product.
Here, you can add the Star Ratings block to display average ratings and the Review Widget block to show detailed reviews.
Customize their placement to best fit your product pages and save it.
5. Encourage Customer Reviews
Don’t be shy, ask for feedback! Judge.me provides tools to send automated review requests to customers after purchase. Consider tailoring these emails and offering incentives (discounts work wonders!) to motivate customers to share their experiences.
Bonus Tip: Respond to reviews! This shows you care and builds trust. Use the Judge.me or the installed app dashboard to monitor reviews and promptly address concerns or highlight positive feedback.
Remember, satisfied customers are your best advocates.
