As 2024 comes to a close, it’s time to prepare for what people will be searching for on Etsy in 2025. Staying on top of these trends can help your shop stand out and boost your sales. For example, shoppers are increasingly interested in eco-friendly products and personalized items, making them key categories to focus on for the year ahead. Understanding what people are looking for will give you an edge in the competitive Etsy marketplace.

Let’s take a look at what’s expected to be the Top Searches on Etsy in 2025.

Why Following Etsy Trends in 2025 is Crucial?

If you want your Etsy shop to grow in 2025, you’ve got to keep up with the trends. When you know what people are looking for, you can offer the right products and make more sales. For example, searches for eco-friendly products have jumped 71% worldwide over the past few years. That means more people want sustainable items. Custom gifts and personalized products are also still super popular.

When you offer what people are searching for, your shop is more likely to show up in their results. If eco-friendly products are trending, adding some to your shop could help you grab the attention of customers who care about sustainability.

Knowing what’s trending helps you use the right keywords and plan your sales or promotions. Keeping up with the trends will help your shop stand out and give customers what they want in 2025.

Top Etsy Searches for 2025

As we head into 2025, here’s a look at what people are most likely to search for on Etsy:

• Eco-Friendly Products
  More and more shoppers are looking for sustainable items. From reusable home goods to zero-waste products, eco-friendly options are in high demand.

• Personalized Gifts
  Custom gifts will always be a favorite. Whether it’s engraved jewelry or personalized home decor, people love unique, one-of-a-kind gifts.

• Handmade Candles
  Candles are big on Etsy, especially handmade ones. Buyers are looking for unique scents, soy-based candles, and even personalized options for gifts.

• Self-Care & Wellness Products
  Bath bombs, natural soaps, skincare products, and wellness kits will continue to be popular as more people focus on self-care.

• Digital Products
  Things like printable planners, digital art, and templates will stay hot. Buyers love the instant downloads, and it’s an easy way for sellers to offer something unique.

• Handmade Jewelry
  Whether it’s minimalist designs or bold statement pieces, handmade jewelry is always a top seller on Etsy.

• Pet Products
  People love spoiling their pets, and Etsy is the place for custom pet accessories, unique toys, and eco-friendly pet products.

These categories are expected to keep trending into 2025, so if you’re thinking of what to stock in your shop, these are the products to watch!

How to Use Top Searches to Grow Your Etsy Shop in 2025

Now that you know what people are looking for, here’s how to use it to grow your Etsy shop:

• Use Trending Words: Add trending words to your titles, descriptions, and tags. For example, if people are searching for eco-friendly products, make sure to use that word in your listings. This helps your shop pop up when people search for it.
• Make Products That Match Trends: If you see something is trending, try making products that fit. For example, if handmade candles are popular, offer unique scents or make them customizable. This will help grab people’s attention.
• Post on Social Media: Share your products on Instagram, Facebook, or Pinterest. Use hashtags like #eco-friendly, #personalizedgifts, or #handmadecandles to get more views.

Pro Tip: You can use a tool like Outfy to automatically create and share social media posts for your Etsy shop, helping you promote your products quickly and consistently across multiple platforms.

• Offer Custom Stuff: People love personalized products. If you offer custom items, like custom jewelry or gifts, they’ll stand out more.
• Update Your Shop: Trends change fast, so keep an eye on what’s hot. If something new becomes popular, add it to your shop. Keep your listings fresh.

Etsy SEO Tips for 2025

Want more people to find your Etsy shop? Here are some easy tips to help you get noticed in 2025:

• Use the Right Keywords
  Make sure you’re using the right words in your titles, tags, and descriptions. Think about what people would type when looking for your products. For example, if you sell candles, use words like “scented candles,” “handmade candles,” or “eco-friendly candles.”
• Be Clear with Titles and Descriptions
  Be specific about what you’re selling. Instead of just saying “candle,” say something like “Lavender Scented Soy Candle.” The more clear you are, the easier it is for people to find what they’re looking for.
• Use All 13 Tags
  Etsy gives you 13 tags—use them all! Try different words and phrases that people might search for. For example, if you sell custom necklaces, try tags like “personalized necklace,” “gift for her,” or “custom jewelry.”
• Take Good Photos
  Good photos help your listing stand out. Etsy likes listings with bright, clear pictures. Make sure to show your product from different angles so people can see it clearly.

Tip: For the best results, make sure your photos are the right size. Check out our blog to learn more about the ideal Etsy listing photo size.

• Get Reviews
  Reviews are super important! The more positive reviews you get, the higher your shop will rank. Ask happy customers to leave reviews and always respond nicely to any feedback.
• Update Your Listings
  Keep your listings fresh! If you add new products or make changes, update your titles, descriptions, and photos. Etsy likes updated content.
• Give Great Customer Service
  A good customer experience goes a long way. If you ship fast, reply quickly to messages, and treat customers well, Etsy will reward you by showing your shop more often in searches.

Summary

In short, if you follow Etsy trends and use some basic SEO tips, your shop can grow in 2025. Focus on what’s popular, make sure your listings are easy to find, and always be nice to your customers. Keep your shop fresh and keep improving. This will help you stand out and get more sales. Good luck with your shop this year!

FAQ on Top Etsy Search in 2025

How do I find trending searches on Etsy?

To find trending searches, check out the “Trending Items” section on Etsy’s homepage. You can also use tools like Google Trends or see what popular shops are selling. Look at what’s getting lots of views and use those ideas for your own shop.

What is the easiest thing to sell on Etsy?

It depends on what you like to make, but some easy things to sell are handmade jewelry, candles, or printables (like art or planners). These items don’t need much inventory and are simple to create.

What are the top Etsy searches for 2025?

Some of the top Etsy searches for 2025 will be eco-friendly products, handmade candles, personalized gifts, home decor, and self-care items. These are popular now and will keep growing.

How can I get to the top of Etsy searches?

To show up at the top of Etsy searches, use the right words in your titles, descriptions, and tags. Take clear photos, get good reviews, and offer fast shipping. Keep your listings fresh and always treat your customers well. The more you do this, the more likely you are to rank higher.