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Timing is everything when it comes to online content. In the competitive world of YouTube, the right time to post your video can make all the difference in views and engagement. But how do you really know the best time to post on YouTube?
Let’s explore the best time to post on Youtube and some strategies to maximize the reach of your content.
When is the Best Time to post on Youtube?
Finding the best time to post on YouTube videos is very important in making them most visible and likely to go viral. While there’s no one-size-fits-all answer to this question, general trends and testing at different times will help you tailor the best posting strategy.
Some general guidelines can be drawn as follows:
Weekdays: Studies abound claiming posting from 2 PM to 4 PM weekdays offers good results. Normally, this is around lunch or some other period of the day when people usually slack off on their computers.
Weekends: These show generally lower engagement, but it is best to post later in the morning or early in the afternoon.
Potential peak times: Some users have reported success with posting at 11 PM on Mondays and Thursdays.
Watch out for these potential low-performance times:
Early mornings: Try to avoid posting between 1 AM and 6 AM. Most people just sleep.
Weekends: While not entirely off-limits,but avoid 8 AM on Saturdays.
Late evenings: Posting at 9 PM on Sundays isn’t going to reach many people.
Again, these are general guidelines. As described above, the ideal posting time may go differently for various target audiences, types of content, and many other factors.
- Monday: 2 pm to 4 pm
- Tuesday: 2 pm to 4 pm
- Wednesday: 2 pm to 4 pm, 9 PM
- Thursday: 2 pm to 4 pm
- Friday: 2 pm to 4 pm
- Saturday: 9 am to 11 am, 4 PM
- Sunday: 9 am to 11 am
Best Time to Post on YouTube on Monday
Monday is a pretty standard start for most people looking to get back into work. Most would be getting back into their routines and might have some downtime before fully immersing themselves in work.
Best times to post on Monday:
2 PM – 4 PM: This afternoon slot looks to everyone’s lunch breaks or post-work relaxation.
11 PM: Though it is not usual, some content creators managed to have more views in the late period of the night, probably catching up with the night owls or those winding down after a long day.
Best Time to Post on YouTube on Tuesday
Tuesday tends to be another excellent day to post on YouTube. Similar to Monday, most people are still getting back into workweek mode.
Best Time to Post on Tuesday:
2 PM – 4 PM: This afternoon slot remains a popular choice for reaching a wide audience.
Best Time to Post on YouTube on Wednesday
Wednesday is somewhat of a wild card when it comes to posting on YouTube. Although it still seems to cater to the classic 2 PM – 4 PM window, some research does point to Wednesday morning as a viable alternative.
Wednesday’s possible peak times are :
9 AM: This slot will give you additional views from people waking up or on the way to work.
2 PM – 4 PM: The afternoon is still a good time for maximum exposure.
Best Time to Post on YouTube on Thursday
Thursday usually sees more engagement since, arguably, people start to wind down from the workweek.
Ideal times to post on Thursday:
2 PM – 4 PM: This consistent afternoon slot remains a popular choice.
6 PM: Some studies prove Thursday evening works really well to get in front of the most of your audience.
Best Time to Post on YouTube on Friday
Friday typically marks the end of the workweek for many people. As people start to wind down, there’s an opportunity to capture their attention with engaging content.
Ideal times to post on Friday:
2 PM – 4 PM: This afternoon slot can still be effective.
6 PM – 8 PM: As people start to finish work or plan their weekends, these later hours can be beneficial.
Best Time to Post on YouTube on Saturday
Saturdays indeed do represent a different pattern of viewers. Most people have more free time to consume content.
Best times to post on Saturday:
9 AM – 11 AM: This morning slot might capture people who are just waking up or simply enjoying their weekend.
Best Time to Post on YouTube on Sunday
Sundays are mostly spent relaxing and entertaining oneself; hence, more time is consumed in video content.
Best times to post on Sunday:
9 AM – 11 AM: This morning slot can capture people starting their day or enjoying a leisurely weekend.
When is the Best Time to Post YouTube Shorts?
Timing is everything to get maximum views and engagement on your YouTube Shorts. Though there is no magic formula for success, understanding the general trend can help one optimize the posting strategy better.
Based on extensive data analysis and user behavior studies conducted by Outfy, the most effective times to post YouTube Shorts are typically:
Weekdays (Monday to Friday): This is when most people log on to social media, either during working breaks or after working hours.
Peak hours: Between 12 PM and 3 PM and 7 PM to 10 PM often see higher engagement.
Specific Timeframes to consider:
- Monday: 7 AM, 7 PM to 9 PM
- Tuesday: 7 AM, 5 PM to 7 PM, 9 PM to 10 PM
- Wednesday: 12 PM, 3 PM to 6 PM
- Thursday: 7 PM to 11 PM
- Friday: 7 AM to 9 AM, 11 AM to 1 PM, 4 PM to 6 PM, 9 PM 11 PM
- Saturday: 9 AM to 10 AM, 3 PM to 6 PM, 10 PM to 12 AM
- Sunday: 10AM to 11 AM, 3 PM to 5 PM, 9 PM
Remember, these are general guidelines based on data from Outfy. The best time to post Youtube shorts for your audience may be different. Experimentation holds the key to the optimal posting time for your channel.
Best Time To Post YouTube Shorts: By Industry
While general guidelines provide a great foundation, the best time to post a YouTube Short can vary drastically between different industries. Knowing what your target audience is doing online is very important in maximizing your content reach.
Let’s explore some of the possible best times to post Youtube Shorts for various industries:
Entertainment and Gaming
Peak hours: Evenings (7 PM – 10 PM) when people are relaxing or on the way home from work.
Beauty and Fashion
Morning (9 am-12 pm): A greater number of users tend to kick-start the day with beauty routines.
Evening (6 pm-9 pm): This Time is aligned with the getting ready time for social events.
Education and Tutorials
Mornings (7 a.m.–9 a.m): The morning and evening commutes, or even when people are getting up and starting the day, are when education content is most consumed.
Evenings (6 p.m.–8 p.m): This could be for students or professionals looking to up-skill.
Food and Cooking
Lunchtime (12 p.m.–2 p.m): People find inspiration for food at lunch.
Evenings (6 PM to 8 PM): This is meal planning and preparation time.
Fitness and Health
Mornings (6 AM to 9 AM): Targets early risers, many of whom are into fitness
Evenings (5 PM to 7 PM): When everyone comes out of work and hits the gyms.
Note: These are general guidelines. The ideal time to post for your specific business may vary depending on the target audience or type of content.
How to Find the Best Time to Upload Video on YouTube?
Although general guidelines can give you very good ideas, ultimately, the best way to figure out when to post your YouTube videos is from your actual audience data. YouTube Analytics contains invaluable information to optimize your posting schedule.
Find the Best Time to Upload Video on YouTube through Youtube Analytics:
Step 1: Access Your YouTube Studio
Log into your YouTube Studio account.
Step 2: Navigate to Analytics
Click on the “Analytics” tab.
Step 3: Explore Audience Insights
Look for the “When your viewers are on YouTube” section. This graph displays a heatmap indicating the times when your audience is most active on the platform.
Step 4: Identify Peak Times
Focus on the darkest areas of the heatmap, as these represent times with the highest viewer concentration.
Experiment and Optimize: Test new posting times from the data, and track their performance.
Additional Tips:
- Time Zones: If you have a global audience, consider different time zones to maximize reach.
- Analyze Video Performance: Look at video performance over different posting times to identify trends?.
- Test on a Regular Basis: What works as the best time to post is something that changes over time; hence, it needs continuous monitoring.
By utilizing YouTube Analytics and conducting A/B tests, you can fine-tune your posting strategy to achieve optimal results.
FAQ
What time are most people on YouTube Shorts?
The best times to post YouTube Shorts generally align with peak social media usage. This typically includes mornings (7-9 AM), lunch breaks (12-3 PM), and evenings (7-10 PM). However, these times can vary based on your target audience and their specific behavior.
Can you create a YouTube Short from an existing video?
Yes, you can create a YouTube Short from an existing video. YouTube allows you to trim and edit longer videos into Shorts directly from the mobile app, making it easy to repurpose content.
Can YouTube Shorts be monetized?
Yes, YouTube Shorts can be monetized through the YouTube Partner Program. You can earn revenue through ads displayed between Shorts.
How long can a YouTube Short be?
A YouTube Short can be a maximum of 60 seconds long. This limit ensures that content remains brief and engaging.
How often should I be posting on YouTube Shorts?
The optimal posting frequency for YouTube Shorts depends on various factors, including your target audience, content creation capabilities, and overall content strategy. While consistency is key, aim for at least a few Shorts per week to maintain viewer engagement.
