Monetizing YouTube Shorts is the new way to make money on the platform in 2024. But first, a quick primer.
YouTube Shorts are short, vertical videos that last up to 60 seconds. They’re like TikTok or Instagram Reels. These quick videos are a great way to reach a big audience fast.
So how do you turn views into dollars? Here are some ideas, even if you’re just starting out.
Join the YouTube Partner Program (YPP)
The simplest way to make money from YouTube Shorts is by joining the YouTube Partner Program (YPP). Before, you could only earn ad revenue from longer videos. Now, YouTube has added a Shorts Revenue Sharing Program.
What You Need:
- At least 500 subscribers.
- 3,000 watch hours on regular videos or 3 million Shorts views in the last 90 days.
- Two-step verification enabled.
- No active strikes on your account.
Once you’re in, you can earn money from ads shown in the Shorts feed. These ads are quick, non-skippable, and YouTube shares the revenue with you based on how many views you get.
How to Maximize Your Ad Revenue
If you’re in the YPP, the best way to earn more from Shorts is to get more views. Here’s how:
- Create Content People Love: Focus on trending topics, challenges, or viral formats. Make your content catchy and shareable.
- Use YouTube Analytics: See which of your Shorts are doing well, then create more of that type.
- Hook Your Audience: Get viewers interested in the first few seconds. If they watch longer, your video gets pushed to more people.
Use Super Thanks, Super Chat, and Super Stickers
If you have a loyal audience, fan funding is a great way to make money.
- Super Thanks: Viewers can tip you on your Shorts. This feature is available if you’re in the YPP.
- Super Chat & Super Stickers: When you go live, viewers can pay to have their messages stand out. This can turn live Shorts into a money-maker.
Offer Channel Memberships
Channel Memberships are another way to earn. Fans pay a monthly fee for special perks like badges, emojis, and exclusive content. But to use this, you need:
- 1,000 subscribers.
- To be part of the YPP.
If you have a loyal fanbase, this can be a steady stream of income.
Make Money with Affiliate Marketing
Affiliate marketing is another way to monetize your Youtube Shorts. If you talk about products or do tutorials, you can add affiliate links in your channel description or comments.
- Step 1: Join affiliate programs like Amazon Associates or others in your niche.
- Step 2: Promote products in your Shorts.
- Step 3: Tell viewers to click your link in the description or pinned comment.
Partner with Brands
Brands are interested in YouTube Shorts because of their high engagement.
- Reach Out to Brands: Find brands that match your niche. Offer them product shoutouts or ad campaigns.
- Use YouTube BrandConnect: If you’re in the YPP, try YouTube BrandConnect. It connects creators with brands for paid deals.
Sell Your Own Merchandise
YouTube lets you sell products directly on your channel. Use your Shorts to promote your merch:
- Show Off Your Products: Give quick previews in your Shorts. Drive viewers to your channel’s merchandise shelf.
- Use platforms like Teespring or Merchbar, which link with YouTube.
Drive Traffic to Other Monetized Platforms
Use Youtube Shorts to grow your presence on other platforms:
- Promote Patreon or Ko-fi: Tell viewers to support you for exclusive content.
- Grow Your Blog or Email List: Use Shorts to drive traffic to your own site. You can earn through ads, affiliate links, or selling your own products.
Use Shorts to Grow Your Channel
YouTube Shorts are a great tool for growth. They can help you gain subscribers fast. More subscribers mean more views on your longer videos, which means more money from ads and memberships.
Final Thoughts
Making money from YouTube Shorts in 2024 is easier than ever. From joining the YouTube Partner Program to affiliate marketing and brand deals, there are plenty of ways to turn your Shorts into cash. Focus on creating content that grabs attention, and use these strategies to maximize your income.
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Briefly speaking…
To monetize YouTube Shorts in 2024, join the YouTube Partner Program by meeting the requirements (500+ subscribers, 3,000 watch hours, or 3 million Shorts views in 90 days). Earn through ad revenue, Super Thanks, and Channel Memberships. Leverage affiliate marketing, brand deals, and selling merchandise to boost income. Use Shorts to drive traffic to other platforms like Patreon. Focus on engaging, trending content to maximize views, grow your channel, and increase earnings.
