TikTok is a thriving platform where businesses and creators can reach a broad audience. Beyond entertainment, TikTok offers various opportunities for individuals to monetize their content and generate income.

In this guide, we will explore the different strategies you can employ to make money on TikTok. Whether you are an aspiring influencer or an experienced content creator, this information will provide valuable insights into maximizing your earnings on this popular social media platform.

TikTok Creator Fund

The TikTok Creator Fund is a program that pays qualified creators for producing high-quality content. By joining the Creator Fund, you can make money on TikTok through a portion of the platform’s advertising revenue based on your viewership.

In order to qualify for the TikTok Creator Fund, you must:

• Be a legal resident of the United States, United Kingdom, Germany, Italy, France, or Spain.
• Be at least 18 years old.
• Have at least 10,000 authentic followers.
• Have received at least 100,000 authentic views in the 30 days prior to applying.
• Be in good standing with TikTok’s user terms and community guidelines.
• Have a valid linked digital payment account: The account must be registered in your name or owned by your entity and in good standing with the payment provider.

Once you are approved to the program, you would start earning based on your performance. That’s to say, the more views and engagement there are on your content, the more you make money on TIkTok.

The application to the Creator Fund is competitive, which therefore means that only a selected number of applicants are possibly approved into the program. For one to get the opportunity of joining the program, it is best to provide quality and relevant contents that are meaningful to the audience.

Brand Partnerships and Sponsorships

Building a strong following on TikTok could expose you to potential sponsorships and partnership. Brands want to reach the target audience and promote the product or service offered, thus seeking collaboration opportunities with several influencers.

Content to attract brand partnerships:

• Create high-quality content: Consistently produce content engaging and valuable to your target audience.
• Build a loyal following: Build followers by consistently engaging with your target audience and creating content enjoyed by your target audience.
• Reach out to Brands: Identify relevant and dope brands and reach out to them, offering to collaborate together.
• Negotiate advantageous terms: When you’re entering a partnership, negotiate proper equitable remunerations and terms for both parties.

By building a strong presence on TikTok and establishing yourself as a trusted influencer, you can attract brand partnerships and make money on TikTok. 

Affiliate Marketing

Affiliate marketing is another way through which you can make money from TikTok.  Affiliate marketing is the promotion of other people’s products or services. Every time someone buys a product via your unique affiliate link that you created, you earn a commission.

How to Get into Affiliate Marketing in TikTok

• Choose an Affiliate Program: Research an affiliate program that addresses your niche and audience.
• Market the Product/Service: Create content that markets the product or service you selected.
• Use your affiliate link: Add it to content, bios, or comments.
• Track your performance: Keep a click-through list for your affiliate link and your sales.

By partnering with reputable brands and promoting products that resonate with your audience, you can generate significant income through affiliate marketing on TikTok.

Selling Products or Services

If you have your own products or services to sell, TikTok offers a platform to directly reach your audience and drive sales.

Here’s how to sell on TikTok:

• Open a TikTok Shop: Create a virtual storefront on TikTok to showcase your products.
• Create engaging product listings: Use high-quality images and detailed descriptions to attract customers.
• Utilize TikTok’s features: Use live shopping, product showcases, and advertising to promote your products.
• Build trust with your audience: Interact with your followers and provide excellent customer service.

By effectively utilizing TikTok Shop, you can convert your followers into paying customers and generate revenue.

Pro Tip: For more tips on boosting your sales across social media, check out our guide “5 Best Ways to Sell Products on Social Media” .

Live Streaming and Donations

Live streaming is a popular feature on TikTok that allows you to connect with your audience in real-time. By hosting live streams, you can engage with your followers, showcase your products or talents, and potentially earn revenue through donations or virtual gifts.

To maximize your earnings from live streaming:

• Promote your live streams: Use your other social media channels to announce your upcoming live streams.
• Engage with your viewers: Respond to comments and questions to create a more interactive experience.
• Encourage donations or virtual gifts: Ask your viewers to support your content by sending virtual gifts or making donations.
• Collaborate with other creators: Partner with other creators to reach a wider audience and cross-promote your content.

By effectively utilizing live streaming, you can build a strong connection with your audience and generate additional income on TikTok.

Creating and Selling Digital Products

If you have expertise in a particular area, you can create and sell digital products on TikTok. This could include:

• Online courses: Teach your skills or knowledge through online courses.
• Ebooks: Write and sell ebooks on topics you’re passionate about.
• Templates: Create and sell templates for various purposes, such as design templates or productivity tools.
• Digital art: Sell your digital art or designs.

To promote your digital products on TikTok:

• Create engaging content: Showcase your products and their benefits.
• Provide value: Offer valuable information or resources to your audience.
• Offer discounts or promotions: Encourage purchases with limited-time offers.
• Use TikTok Shop to sell your products directly.

By creating and selling digital products, you can generate passive income and expand your revenue streams on TikTok. Remember to consistently create high-quality content, engage with your audience, and explore different monetization strategies to maximize your earnings on TikTok.

TikTok Ads

TikTok offers a powerful advertising platform that allows you to reach a wider audience and promote your products or services. By creating targeted ads, you can increase your visibility and drive traffic to your TikTok profile or website.

To create effective TikTok ads:

• Define your target audience: Identify your ideal customer and tailor your ads to their interests.
• Choose an ad format: TikTok offers various ad formats, including video ads, image ads, and carousel ads.
• Create compelling ad content: Use high-quality visuals and a strong call to action.
• Set your budget and bidding strategy: Determine your advertising budget and choose a bidding strategy that aligns with your goals.
• Track and analyze your ad performance: Monitor your ad metrics to measure its effectiveness and make necessary adjustments.

TikTok offers a variety of opportunities for individuals and businesses to make money on TikTok.By understanding the different strategies and leveraging TikTok’s features, you can generate income and grow your online presence.

Remember to consistently create high-quality content, engage with your audience, and explore different monetization methods. With dedication and creativity, you can unlock the full potential of TikTok and achieve your financial goals.

Frequently Asked Questions

How to make money on TikTok without followers?

You can still make money on TikTok without a large following by leveraging methods like affiliate marketing, selling your own products or services, and participating in TikTok live streams where viewers can send virtual gifts. Additionally, if you create viral content or niche-targeted videos, you may attract brand deals or sponsorships, even with a smaller audience.

How many followers do you need on TikTok to make money?

To start earning money through the TikTok Creator Fund, you typically need at least 10,000 followers. However, for brand deals and sponsorships, the number can vary. Some brands collaborate with micro-influencers (1,000–10,000 followers) as long as you have a highly engaged audience.

How to make money on TikTok Live?

To make money on TikTok Live, you need to be eligible to go live, which typically requires at least 1,000 followers. During live streams, viewers can send virtual gifts that you can convert into Diamonds, which can be exchanged for real money.

How many views do you need to make money on TikTok?

To qualify for the TikTok Creator Fund, you must have at least 100,000 video views in the last 30 days. Beyond that, the number of views required to earn money varies depending on the monetization method, such as ad revenue, sponsorships, or affiliate marketing. Generally, more views mean higher potential earnings.