Instagram Reels Dimensions in 2024

Instagram Reels Dimensions in 2024: A Quick Guide

Want to create some Reels that actually get seen?

The truth be told, scrolling through Instagram is a pure battle for attention. If you want to stand out, you need to make sure your Reels look amazing. To do that, you’re going to want the instagram reels dimensions just right.

Well, don’t weigh down on yourself; we’ve got you covered luckily. This cheat sheet is going to break down everything you need to know about how large your Instagram Reels should be. Let’s dive in!

Why Is Instagram Reels Size Important?

Let’s be real, dude—You put your heart, soul, and about an hour of your life  into making that perfect Reel. Great music, awesome visuals, catch caption – you’re about to break the ‘gram! But wait, there’s one crucial detail that can make or break your Instagram reel: size.

Why does it matter?

Full-screen glory: A Reel that takes over your entire screen is way more engaging. It commands attention and looks super professional.

Avoid the crop: The wrong size can lead to your Reel getting cropped, hiding important parts of your video. No one wants that!

Better engagement: Looking good does get more love. Period. People are more likely to like, comment, and share a visually stunning Reel.

Want to make sure your Reels shine? Then make sure you’ve got the proper ig reel dimensions!

Instagram Reel sizes 2024

For maximum reach, it should be an Instagram Reel of 1080 by 1920 pixels, with an aspect ratio of up to 9:16. It is this format that shall make your content appear full-screen and disarm your viewers. Though the app doesn’t follow the dimensions strictly, sticking to them may give the best output.

Instagram reel size dimensions

Note: Since the platform is continuously updated by Instagram, always refer to their guidelines for the most recent recommendations.

We have already talked about this, but since so, let us reiterate: the recommended Instagram Reel size is 1080 pixels by 1920 pixels.

Make the most of it, since your Reel cover is the very first thing that people see. The recommended size for your Reel cover is 1080 pixels by 1920 pixels with a 9:16 aspect ratio.

Outfy reel Cover Image

Even though Instagram auto-generates a thumbnail for your Reel, it would be good to know that for a thumbnail, an optimal size is 1080 pixels by 1080 pixels.

Etsy Instagram Feed

The optimum ratio for your Instagram Reel is 9:16. This is a perfect form that is sure to fit the Instagram feed well, fully using space on the screen.

Adam mosseri Advice

While the 9:16 ratio is ideal, Reels can also accommodate a 4:5 aspect ratio. This slightly wider format might be suitable for certain types of content, but keep in mind that it might not fill the entire screen.

Adam mosseri Advice on Instagram

Remember: Prioritize the 9:16 ratio for the best visual impact.

For best visuals quality, set about a frame size of 1080 pixels wide by 1920 pixels tall. This resolution will give you a very nice, sharp, clear image on most devices.

As of 2024, you can create Reels up to 90 seconds long. More often than not, though, shorter Reels are best—15-30 seconds.

Instagram reel length - How long can an Instagram reel be

But when you upload reels via a third-party scheduling tool, then your Reel can be anywhere from 3 seconds to 15 minutes.

You can add up to 2,200 characters in your Reel caption. Fill this real estate with telling your story, adding relevant keywords, and asking for engagement.

Instagram resizes videos to a maximum width. Videos larger than 1080 pixels will be resized to fit within this limit. For videos between 320 and 1080 pixels wide, Instagram preserves their original width as long as the aspect ratio falls between 1.91:1 and 4:5.

By knowing these technical guidelines, you’re already halfway to creating those attention-grabbing Reels that will capture your target audience’s interest. Remember, while these dimensions provide a solid foundation, consistent algorithm updates may necessitate adjustments. In other words, keep yourselves updated with changes on the Instagram platform so you can best make your content match with these.

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About the author

Himanshu Rawat is a social media specialist at Outfy. He helps e-commerce businesses boost their online presence using innovative social media strategies and Outfy’s automation tools. With expertise in digital marketing, Himanshu creates impactful content and promotional campaigns. Outside of work, he stays updated with the latest trends in social media and e-commerce.

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