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What’s hot and in which categories on Pinterest this Fall? As a Pinterest user, surely you want to know more. Pinterest has put together a detailed report on these trends, which we will link to at the end of this summary. For now, let’s give you a quick digest of the report, and something to chew on about Fall trends on Pinterest.
Top Fall searches on Pinterest
Searching for search trends? The report says:
‘Pinterest users are embracing group activities this fall, with searches for “cook book club“ up by 130% and “fall movie night” up by 140%. There is also a growing interest in Japanese culture due to the influx of travelers to Japan, with searches for “Japan fall fashion” rising by 140% and “Japanese living room design” increasing by 135%.’
Fall patterns on Pinterest
Looking for patterns to give you direction? Here’s a capsule from the report:
‘This fall, nature-inspired patterns and mixed-proportion layering take center stage. People are making bold statements with leopard print denim and camouflage, and adding volume with puffer skirts and oversized coats. From pairing jerseys with skirts to an increase in searches for lobster sweaters, it’s all about showcasing your creativity and individuality in this season of main character energy.’
Beauty trends this Fall on Pinterest
What’s looking good, when it comes to beauty trends you ask? It reports:
‘The latest beauty trends this fall feature a blend of bold and contemporary styles. From embellished nail designs and intricate Japanese-inspired nail art to foxy red hair colors and the resurgence of bangs, Pinterest users are trying out a wide variety of eye-catching looks. More-is-more makeup is finally back in style, with glowing and dewy looks all the rage.’
Cozy Fall vibes on Pinterest
How are folks getting cozy as things get colder in Fall? The report points to these homely directions:
‘People are turning to Pinterest to create their own peaceful oasis at home for the ultimate “cozy fall vibes” (+90%). They are embracing dreamy, cozy corners with a floral room aesthetics and cozy lighting, infusing their spaces with soothing colors. Japanese style is influencing decor trends, such as Japanese vintage art. With searches for “zen house” up 405%, people are looking for inspiration to balance comfort, style and tranquility in their homes.’
Fall food for thought on Pinterest
Hungry for food trends to add taste to Fall? Dig into this part of the report:
‘People are increasingly incorporating earthy ingredients, like morel mushrooms and pistachio butter, to add depth and richness to their dishes. They are also experimenting with jelly flavors for a sweet and satisfying treat. Interest in “Japanese foods” (+50%) is increasing, with searches on the rise for dishes like chicken karaage and katsu curry. These trends offer a delicious and exciting culinary journey for the season.’
Gen Z Pinterests this Fall
How to get inside the heads of Gen Z’ers this Fall? You’ll find plenty of answers in the report:
‘Gen Z is dedicated to fostering community, embracing new experiences and pursuing creative hobbies. Searches for “fall activities” have increased 50%, ranging from jewelry making to bag crafting, indicating that DIY projects are becoming increasingly popular. Additionally, there is a growing interest in club activities: searches for book clubs (“fall books” up 135%), drama clubs and run clubs are all on the rise. This fall, Gen Z is combatting the autumn blues by focusing on innovative hobbies and IRL connections.’
Final Fall thoughts from Pinterest This season, people are breaking out of the typical laid-back autumn vibes and embracing excitement. From experimenting with unique fashion and fun communal activities to seeking inspiration from Japanese culture and society, it’s shaping up to be a dynamic and vibrant season.
Want more? Want to go deeper? Want to get insight-full? We encourage you to read the full report here. There’s plenty you will be falling for in more ways than one.
