As a small business, you must continually think of ways to get your products and services in front of as many people as possible as efficiently as possible. There are several ways to do this. In this blog, we’ll look at why you should and how to use YouTube to grow your business.
Why use YOUTUBE
Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy. For instance, to use just one example, online retailer ModCloth drove 4000 subscribers and 1 million YouTube views, resulting in more sales, for just a ninth of the cost of their average search campaigns. But if you’re not sure whether YouTube can help grow your business, here are 8 reasons you might want to use YouTube to energize business growth.
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
1 billion people visit YouTube each month globally
100 hours of video are uploaded every 60 seconds to YouTube
According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your fans and customers, as long as you educate, entertain and provide solutions to their problems.
Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.
You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.
You can take advantage of this by writing high-quality articles on your site and creating complementary videos on YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.
By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.
How to use YOUTUBE
Using YouTube for business can help you to re-purpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.
Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.
For example, this blog post, can easily be re-purposed into many formats including: Podcasts, Infographics, Presentations, and Video series.
This approach enables you to create at least 4 pieces of content from just 1 idea, resulting in an engaged audience who can easily digest the information you provide for them.
Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.
Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue.
Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.
Videos with a personal touch help to increase conversions. People buy from those they trust, and that trust is built by you relating to them on an emotional level.
Research now shows that, for professional services and general companies, if you are driving traffic to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase your list of leads and sales.
With Google AdWords for Video, you can get laser-focused access to your audience by advertising on videos your audience are more likely to watch and search for.
The biggest advantage of AdWords for Video is that you’ll only pay for engaged views.
An engaged view occurs when a viewer watches your ad for at least 30 seconds. In other words, if your video ad is skipped, you won’t pay anything.
The biggest benefit of AdWords for Video is the potential to grow your audience through ‘earned views’.
These views are free and are earned when someone who chooses to watch your video ad, then goes on to watch one or more videos on your YouTube channel within a 7-day period.
If someone watches 2-4 videos on your YouTube channel, they are far more likely to subscribe to your YouTube channel.
Creating regular video content gives you the opportunity to earn some money directly from your videos, through Google’s AdSense for Video programme.
Over 1 million content creators from 30 countries around the globe are earning money simply through YouTube videos
You can use Google AdWords and AdSense for Video together to make some money back from your video campaigns too.
It works like this:
1) Viewer sees your video ad in another video and clicks on it.
2) You pay for that click as part of your campaign budget.
3) Viewer proceeds to watch your video, viewing the ads from other content creators that are enabled to display on your videos. (can be disabled)
4) Viewer clicks or watches those ads and you are paid 68% of the ad revenue.
This means that you can run AdWords campaigns for your videos, whilst making money by allowing others to advertise on your videos.
How to create VIDEO CONTENT
Videos are the most engaging part of online content. Creating good product videos of different kinds is crucial to engage with your customers and grow your brand. Your product videos can be to showcase demos, testimonials, unboxing, reviews, occasion-based and more. In fact, anything about your product can be communicated using a video or videos.
For all the above reasons you need a video creator that is user-friendly, cost-effective, and efficient. So if you’re looking to grow your brand using product videos (and you really should), consider the benefits of using an app like Outfy to help you do this faster, better, and most efficiently.
The bottom line
YouTube is a viable platform for growing your audience and business in a number of ways. If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to grow. What’s more, Outfy can help you create videos for YouTube and other platforms easily, efficiently, and even automatically.
Interested in knowing more about how Outfy can help you grow your business by exploiting the potential of video for YouTube and other platforms? Welcome.